We're here to Move Markets

At Parallel, we're on a mission to make cross-border FMCG trading as simple and secure as buying from your local distributor.

The European consumer goods market is vast, worth over €1 trillion annually, yet fragmented across thousands of suppliers, brands, and markets. Every year, billions of euros in potential trade are lost to inefficiencies, trust issues, and outdated processes.

Parallel was built to change that. We connect suppliers and buyers across Europe in a single platform where goods can be verified, payments can be secured, and transactions can happen without the friction that slows the industry today.

Why? Because parallel trade is an essential driver of competition and consumer choice, but its full potential is still untapped. Better transparency, safer transactions, and easier access to cross-border opportunities mean better prices, more product variety, and healthier competition for everyone in the supply chain.