How the Parallel MCP connector works: a supplier drops a price list into their AI assistant, or simply types what they want to sell, the assistant reads it back in the supplier’s own numbers, the supplier approves, and the offers go live on the Parallel marketplace.
Connect AI tools with Parallel MCP
Also Claude Code, Cursor and any other MCP client
A file is optional. Type what you want to sell, product, price, quantity and EAN, and it lists the same way.
Connect your assistant
One URL and a sign-in. These are the clients we see most, but anything that speaks MCP can connect.
MCP endpoint
https://mcp.parallelbroker.com/mcp
- 1In Claude, on the web or in the desktop app, open Settings and choose Connectors.
- 2Select Add custom connector, name it Parallel, and paste the endpoint above.
- 3Choose Connect. Claude sends you to parallelbroker.com to sign in and approve what the connector may do.
- 4Drop a price list into any chat and ask Claude to put it on Parallel.
MCP is the Model Context Protocol, the open standard AI assistants use to work with services like Parallel. Uploads land in a Parallel seller account. Not selling here yet? Start here.